{"product_id":"the-business-of-event-planning","title":"The Business of Event Planning","description":"\u003cdiv id=\"centerAttributesColumns\" class=\"celwidget\" data-feature-name=\"centerAttributesColumns\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"centerAttributesColumns\" data-csa-c-slot-id=\"centerAttributesColumns\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"vpl9go-a2bm13-5kse4m-betbke\" data-cel-widget=\"centerAttributesColumns\"\u003e\n\u003cdiv id=\"centerAttributesRightColumn\"\u003e\n\u003cdiv id=\"morpheusIngress_feature_div\" class=\"celwidget\" data-feature-name=\"morpheusIngress\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"morpheusIngress\" data-csa-c-slot-id=\"morpheusIngress_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"1jmn06-c23x1n-i1zba9-bw87lt\" data-cel-widget=\"morpheusIngress_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-none morpheus-ingress-desktop-section\"\u003e\u003ca id=\"morpheus-ingress-link\" class=\"a-size-base a-spacing-small a-spacing-top-micro a-link-normal\" href=\"https:\/\/www.amazon.com\/Business-Event-Planning-Successful-Industry\/dp\/B0GG2X94BQ\/ref=sr_1_5?crid=10G9O098M840X\u0026amp;dib=eyJ2IjoiMSJ9.4uRwyUP0nSUob4IkquXaEl5P_yPCYKlunxd8A453J5iyJMigGCOqiJFoBrJAZHojEsL-RsvIvN9_XB-dtdfq5kOslXyJCxKrNxtJQYb48wUQ8TpU3UD1MgX4FTeHdkjH.SMN9p39OLbbTHPjhyZPkU6S0tRLryOIE820nFUjd9DY\u0026amp;dib_tag=se\u0026amp;keywords=samantha+heart+cardella\u0026amp;qid=1776949759\u0026amp;sprefix=samantha+heart+cardella%2Caps%2C146\u0026amp;sr=8-5#\"\u003e\u003cspan\u003eSee all formats and editions\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"socialProofingBadge_feature_div\" class=\"celwidget\" data-feature-name=\"socialProofingBadge\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"socialProofingBadge\" data-csa-c-slot-id=\"socialProofingBadge_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"jpp9yg-5tp4pb-hf8k4a-4ms77u\" data-cel-widget=\"socialProofingBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"socialProofingAsinFaceout_feature_div\" class=\"celwidget\" data-feature-name=\"socialProofingAsinFaceout\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"socialProofingAsinFaceout\" data-csa-c-slot-id=\"socialProofingAsinFaceout_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"1kqs0p-8zzbti-4tkacp-p9sbor\" data-cel-widget=\"socialProofingAsinFaceout_feature_div\"\u003e\u003c\/div\u003e\n\u003chr\u003e\n\u003cdiv id=\"accoladeAward_feature_div\" class=\"celwidget\" data-feature-name=\"accoladeAward\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"accoladeAward\" data-csa-c-slot-id=\"accoladeAward_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"q8q7ft-aph7bc-j1yqh2-bz9jsf\" data-cel-widget=\"accoladeAward_feature_div\"\u003e\n\u003cdiv class=\"celwidget c-f\" data-csa-op-log-render=\"\" data-csa-c-content-id=\"DsUnknown\" data-csa-c-slot-id=\"DsUnknown-4\" data-csa-c-type=\"widget\" data-csa-c-painter=\"accolades-award-card-cards\" data-csa-c-id=\"qmil5q-3l4zdb-luhpfs-p6rq5x\" data-cel-widget=\"accolades-award-card_DetailPage_3\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" id=\"CardInstanceP0ZtCnUK-KxvZj-3RvTCgQ\" data-card-metrics-id=\"accolades-award-card_DetailPage_3\" data-mix-claimed=\"true\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"bundles_feature_div\" class=\"celwidget\" data-feature-name=\"bundles\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bundles\" data-csa-c-slot-id=\"bundles_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"cclf2n-lqmb2p-5yzf1q-nypplw\" data-cel-widget=\"bundles_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"exportsTaxMessage_feature_div\" class=\"celwidget\" data-feature-name=\"exportsTaxMessage\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"exportsTaxMessage\" data-csa-c-slot-id=\"exportsTaxMessage_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"opw6yf-gwv4be-nj58bm-exmj43\" data-cel-widget=\"exportsTaxMessage_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"promoPriceBlockMessage_feature_div\" class=\"celwidget\" data-feature-name=\"promoPriceBlockMessage\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"promoPriceBlockMessage\" data-csa-c-slot-id=\"promoPriceBlockMessage_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"8abh17-19sotk-uhvu22-wxnry7\" data-cel-widget=\"promoPriceBlockMessage_feature_div\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"dynamicDeliveryMessage_feature_div\" class=\"celwidget\" data-feature-name=\"dynamicDeliveryMessage\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"dynamicDeliveryMessage\" data-csa-c-slot-id=\"dynamicDeliveryMessage_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"60clic-jy1iuv-vzyj41-du4d86\" data-cel-widget=\"dynamicDeliveryMessage_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buyingOptionNostosBolderBadge_feature_div\" class=\"celwidget\" data-feature-name=\"buyingOptionNostosBolderBadge\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"buyingOptionNostosBolderBadge\" data-csa-c-slot-id=\"buyingOptionNostosBolderBadge_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"6357bm-kbcjiz-yty1qc-qri65n\" data-cel-widget=\"buyingOptionNostosBolderBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"loyaltyRewardPointsRedemption_feature_div\" class=\"celwidget\" data-feature-name=\"loyaltyRewardPointsRedemption\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"loyaltyRewardPointsRedemption\" data-csa-c-slot-id=\"loyaltyRewardPointsRedemption_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"s5zh80-7osgqr-436601-nm9wg1\" data-cel-widget=\"loyaltyRewardPointsRedemption_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"globalStoreBadgePopover_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreBadgePopover\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreBadgePopover\" data-csa-c-slot-id=\"globalStoreBadgePopover_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"je8jb7-d92em9-mqi8i-ov17h3\" data-cel-widget=\"globalStoreBadgePopover_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"deepCheckPromise_feature_div\" class=\"celwidget\" data-feature-name=\"deepCheckPromise\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"deepCheckPromise\" data-csa-c-slot-id=\"deepCheckPromise_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"y5tigv-3mibog-v64ees-5ytxi\" data-cel-widget=\"deepCheckPromise_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"apEligibility_feature_div\" class=\"celwidget\" data-feature-name=\"apEligibility\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"apEligibility\" data-csa-c-slot-id=\"apEligibility_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"mt8ifb-ethj9t-2k5l9a-27umwp\" data-cel-widget=\"apEligibility_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"dynamicIframe_feature_div\" class=\"celwidget\" data-feature-name=\"dynamicIframe\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"dynamicIframe\" data-csa-c-slot-id=\"dynamicIframe_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"219hjp-rz1ubs-y232kv-6yzu9d\" data-cel-widget=\"dynamicIframe_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"twisterPlusWWDesktop\" class=\"celwidget\" data-feature-name=\"twisterPlusWWDesktop\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"twisterPlusWWDesktop\" data-csa-c-slot-id=\"twisterPlusWWDesktop\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"xpm0nd-jqlwlq-pkos7a-zblq9i\" data-cel-widget=\"twisterPlusWWDesktop\"\u003e\n\u003cspan class=\"a-declarative\" data-action=\"close-side-sheet\" data-close-side-sheet=\"{}\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"gestaltCustomizationSummary_feature_div\" class=\"celwidget\" data-feature-name=\"gestaltCustomizationSummary\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"gestaltCustomizationSummary\" data-csa-c-slot-id=\"gestaltCustomizationSummary_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"oii77t-z532ya-8b0uba-ry3v2p\" data-cel-widget=\"gestaltCustomizationSummary_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"gestaltPredefinedCustomizations_feature_div\" class=\"celwidget\" data-feature-name=\"gestaltPredefinedCustomizations\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"gestaltPredefinedCustomizations\" data-csa-c-slot-id=\"gestaltPredefinedCustomizations_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"w8rrvo-61cfsl-nghzze-jm06c1\" data-cel-widget=\"gestaltPredefinedCustomizations_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"productOverview_feature_div\" class=\"celwidget\" data-feature-name=\"productOverview\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productOverview\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"yfzpyd-qgvt1n-bs6ga5-z6oc9j\" data-cel-widget=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"valuePick_feature_div\" class=\"celwidget\" data-feature-name=\"valuePick\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"valuePick\" data-csa-c-slot-id=\"valuePick_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"cf3baq-hl6bl0-71wih-baklyo\" data-cel-widget=\"valuePick_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"provenanceCertifications_feature_div\" class=\"celwidget\" data-feature-name=\"provenanceCertifications\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"provenanceCertifications\" data-csa-c-slot-id=\"provenanceCertifications_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"ec1sco-ogfiwr-kq5vb6-194mbr\" data-cel-widget=\"provenanceCertifications_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"handmadeArtisanCard_feature_div\" class=\"celwidget\" data-feature-name=\"handmadeArtisanCard\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"handmadeArtisanCard\" data-csa-c-slot-id=\"handmadeArtisanCard_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"2ksl0w-2xblrl-ji9k7g-vh43us\" data-cel-widget=\"handmadeArtisanCard_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"productOverview_feature_div\" class=\"celwidget\" data-feature-name=\"productOverview\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productOverview\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"a71jve-fxwnc6-zfx54q-jl8veo\" data-cel-widget=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"quantityPricingTableSummaryInPriceBlock_feature_div\" class=\"celwidget\" data-feature-name=\"quantityPricingTableSummaryInPriceBlock\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"quantityPricingTableSummaryInPriceBlock\" data-csa-c-slot-id=\"quantityPricingTableSummaryInPriceBlock_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"dtx5oz-x2cwzk-gtq12u-2sdzeq\" data-cel-widget=\"quantityPricingTableSummaryInPriceBlock_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"B0GG2X94BQ\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"8v5xv1-a7i8h0-sgxt1g-ulmrvt\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eThe Business of Event Planning\u003c\/span\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHow to Build a Successful Career in the Event Industry\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/a.co\/d\/0aW9jTHo\" title=\"The Business of Event Planning\"\u003e\u003cspan class=\"a-text-bold\"\u003eBuy on Amazon\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvent planning is often misunderstood. From the outside, it looks glamorous—but behind every successful event is strategy, leadership, preparation, and the ability to perform under pressure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe Business of Event Planning\u003c\/span\u003e\u003cspan\u003e is a practical, real-world guide for anyone who wants to build a legitimate, sustainable career in the event industry—not just plan parties. Written by a seasoned industry professional with over 25 years of experience, this book goes beyond inspiration to reveal how professional event planners actually work, how they get paid, how they protect themselves, and how they build careers that last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is not a step-by-step craft book or a “get rich quick” guide. It’s an honest look at the realities of the industry—what it takes to succeed, where people struggle, and how to approach event planning with clarity, professionalism, and confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re just starting out, transitioning from another career, or looking to elevate your role in the industry, this book will help you understand not only \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ewhat\u003c\/span\u003e\u003cspan\u003e to do, but \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ehow\u003c\/span\u003e\u003cspan\u003e to think like a professional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003eInside, you’ll learn:\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e• How to break into the event industry the right way\u003cbr\u003e• The difference between social, corporate, venue-based, and private events\u003cbr\u003e• Why professionalism, preparation, and communication matter more than speed\u003cbr\u003e• How planners price their services and protect their value\u003cbr\u003e• What vendors and venues expect from planners\u003cbr\u003e• How to build a portfolio, reputation, and referral network\u003cbr\u003e• Why selling the vision—and managing the logistics—are equally important\u003cbr\u003e• How to scale, diversify, and evolve your career over time\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book also explores the less glamorous—but essential—side of the business: contracts, timelines, negotiations, client expectations, boundaries, and decision-making under pressure. It offers practical insight drawn from real experience, not theory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClients don’t just hire planners for creativity—they hire planners for confidence, clarity, and peace of mind. \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThe Business of Event Planning\u003c\/span\u003e\u003cspan\u003e teaches you how to become the professional clients trust to lead, guide, and execute at a high level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWritten with warmth, honesty, and authority, this book is for anyone ready to approach event planning as a profession—not a hobby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you’re looking for a clear-eyed, experience-driven guide to building a career in the event industry, this book will give you the foundation to move forward with confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Always Entertaining \/At Home","offers":[{"title":"Default Title","offer_id":49603002466544,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7743\/5632\/files\/cover-TheBusinessofEventPlanning.jpg?v=1776949453","url":"https:\/\/always-entertaining-at-home.myshopify.com\/products\/the-business-of-event-planning","provider":"Always Entertaining \/At Home","version":"1.0","type":"link"}